AdExchanger
6 months agoOnline marketing
Why Advertisers Should Care About Hitting The Right Note With Hispanic Audiences | AdExchanger
Brands are targeting Hispanic and Latinx audiences due to their purchasing power, which is expected to reach $2.6 trillion by 2025.
Data accuracy is a major challenge in targeting these audiences, as four in 10 US Hispanics are not accounted for in third-party data sets.
Creative content should not assume that what resonates with one Hispanic audience will resonate with all. [ more ]